Universal Studios Orlando, Pfizer Announce Joint Venture to Provide Heaven Tourism Attraction
Orlando, FL – Universal Studios, producers of 90 MINUTES IN HEAVEN and operators of Universal Studios Orlando announced a new Heaven Tourism attraction at their titular theme park in response to the popularity of so-called “heaven tourist” books and films over the past few years.
“One of our goals as an entertainment company is to stay on top of what’s popular and what we will be popular,” said Universal Studios CEO Ronald Meyer. “And right now, heaven tourism is popular. Books are best-sellers, movies top the box office, so after looking into heaven tourism video and board games, we decided that an attraction here at our Orlando park, the premier theme park in the US, was the next logical step.”
That’s where the partnership with the drug company Pfizer comes in.
“Obviously the only way to duplicate a true, heaven tourism event is through a near-death experience. And the only way to have predictable near-death experiences that don’t turn into actual deaths is with drugs,” Meyer continued in today’s press conference. “And to that end we’ve partnered with the world’s premiere pharmaceutical company, Pfizer, to make our attraction as real and safe as possible.”
Meyer announced that the attraction was still in beta testing, but that they hoped to have it up and running before the end of the 2016 summer season.
When asked about the likelihood of visitors accidentally touring “the other place,” Meyer waved off concerns. “That has almost been nonexistent in out tests so far, and the ones who did have…unfortunate side-effects all had a common denominator of being really unappealing people, um, FALLOUT BOY listeners, if I remember right. We have adopted a screening process to amend this in beta testing. No more FALLOUT BOY listeners.”